Apple Watch is currently the leading smartwatch around the globe with a market share of 51 percent in Q4 2018, according to a new report by Strategy Analytics. Compared to the previous quarter, the worldwide count of smartwatches reached around 18 million units and it has risen by close to 56 percent and the Apple Watch seems to remain very much unaffected by brands like Samsung, Fitbit and others.
The report shows the statistics with more details about the year-to-year sales and revenue of the top smartwatch brands currently in business. Samsung is just behind Apple in the second place, while Garmin, Fitbit and others stay behind Samsung in Q4 2018. On daily basis, more number of consumers are depending on the wearable technology to make their lives simpler and also become tech savvy. This has really impacted the overall smartwatch sales and it looks like it will continue to keep climbing in the coming months.
Neil Mawston, Executive Director at Strategy Analytics said:
Apple shipped 9.2 million smartwatches worldwide in Q4 2018, rising 18 percent from 7.8 million units in Q4 2017. Apple’s global smartwatch marketshare slipped to 51 percent this quarter, down from 67 percent a year ago. Apple Watch is losing marketshare to Samsung and Fitbit, whose rival smartwatch portfolios and retail presence have improved significantly in the past year.
Fitbit captured 13 percent global smartwatch marketshare in Q4 2018, tripling from 4 percent in Q4 2017. Fitbit is becoming established as a top-tier smartwatch brand. Fitbit is very popular in the United States market. Fitbit’s Versa smartwatches are gaining mass-appeal and its new Fitbit Care connected health platform is a useful differentiator for the brand. Garmin held fourth position and captured 6 percent worldwide smartwatch marketshare during Q4 2018, holding steady from 6 percent a year ago. Rising competition from Fitbit, Samsung and others in the sports and music categories is making it harder for Garmin to make headway in smartwatches. Combined together, Apple, Samsung, Fitbit and Garmin are the big four players, accounting for 8 in 10 of all smartwatches shipped worldwide.