Apple is tying to boost the user base of Apple Music by trying to lure in older customers who may have cancelled the membership at one point of time. The company has been sending out the push notifications to several of these users since the past week asking them to to get back to Apple Music and enjoy 3 months of free music streaming.
The users who received the notifications took to Twitter to share the screenshots of the free trial from Apple Music. Apple usually offers a 3-month free trial for new members on Apple Music, but this offer seems to be for the people who may have already used the previous free trial and left the service and would like to try it once again.
Some of users weren’t happy about the notifications:
We’ve changed” Apple Music talking to me like an ex girlfriend
How is Apple Music promoting a trial via random Push Notification not a violation of their own App Store guidelines?
Apple Music really just sent me a notification saying “come back we’ve changed” like some toxic ex. Spotify has been treating me so good, thanks but no thanks ma’am
Apple clearly states in their App Store guidelines regarding the misuse of push notifications, which the company has clearly not payed attention to:
Push Notifications must not be required for the app to function, and should not be used for advertising, promotions, or direct marketing purposes or to send sensitive personal or confidential information. Abuse of these services may result in revocation of your privileges.