Apple has gone ahead and acquired another startup company named Pullstring, who are the pioneers behind publishing voice Apps with Alexa or Google Assistant. This company is based in California and have helped several companies in the past with developing, designing and publishing voice controlled Apps for the coming of age smartphone user.
Apple has reportedly brought in Pullstring to help them accelerate/boost their very own voice controlled assitant “Siri”. The tech giant is impressed with the technology that Pullstring have to offer and it could actually bring in some serious improvements to Siri than ever before. The takeover could also offers tools to developers who want to integrate Siri in their voice dominated Apps, in a much easier and friendlier way without having to rely on third party resources.
Gadgets360 reported on the background of Pullstrings:
Pullstring was founded in 2011 by a group of former Pixar executives and was used originally to power interactive voice apps for toys, including Hello Barbie and Thomas The Tank Engine toys in partnership with Mattel. It has gone on to raise up to $44 million.The startup later broadened its service with the introduction of IoT-enabled gadgets such as Amazon Echo and Google Assistant.
In 2016 it rebranded as PullString with a focus on developers tools that allow for visually mapping out conversations and publishing finished products to the Google and Amazon platforms. Given SiriKit’s complexity and lack of features, PullString’s Converse platform could pave the way for a lot more developers to jump into building voice products for Apple’s devices.