Apple has made a big change to its retail department as the former chief Angela Ahrendts will be leaving the post in April 2019. The company also announced that it has appointed a new member for this position, Deirdre O’Brien, who will be handling Retail+People after Angela transfers her responsibilities to the new chief. Deirdre has over three years of experience while working at Apple which will help her bring more opportunities for the company in the future.
Ahrendts had the role for close to 5 years in Apple, before which she was the CEO of Burberry, a luxury fashion brand, from 2006-2014. As mentioned on Techcrunch, “She led the charge to “reimagine” Apple’s retail stores, shifting them to what she hoped felt more like a “modern-day town square.”
Apple made the announcement on their newsroom blog post, where CEO Tim Cook expressed gratitude for Angela’s work:
I want to thank Angela for inspiring and energizing our teams over the past five years. She has been a positive, transformative force, both for Apple’s stores and the communities they serve. We all wish her the very best as she begins a new chapter.
The last five years have been the most stimulating, challenging and fulfilling of my career. Through the teams’ collective efforts, Retail has never been stronger or better positioned to make an even greater contribution for Apple. I feel there is no better time to pass the baton to Deirdre, one of Apple’s strongest executives. I look forward to watching how this amazing team, under her leadership, will continue to change the world one person and one community at a time.