Apple has been failing to make heavy sales with the new iPhones as seen on various reports and publications in the past few weeks. The company seems to have now taken the blame and has started advising its teams to focus more on new marketing strategies to deliver the anticipated results. This is not something new that the company is trying to boost the sales but it could be the much needed change for Apple.
The company seems to have told their marketing teams to make better marketing goals and stick to them in this time of poor sales for the iPhone XS and iPhone XR. Recently, we saw how Apple had not met the demand that was expected for iPhone XR, with people failing to show up at the launch and not many consumers looking interested in the new iPhone models.
The marketing change has been relevant on Apple’s homepage where they are trying to sell the iPhone XR in a unique style with bigger descriptions rather than just sticking to the usual one-liners. The description for the iPhone XR now reads “All-screen design. Longest battery life ever in an iPhone. Fastest performance. Studio-quality photos.” Previously, it was just “Brilliant. In very way.”
Recently, Apple had ordered the phone and telecom companies in Japan to sell the iPhone XR for $100 discount after the declining sales. We don’t know if that helped Apple to boost the sales, but reports from inside of Apple for the new marketing strategies claim this:
Company executives moved some marketing staff from other projects to work on bolstering sales of the latest handsets in October, about a month after the iPhone XS went on sale and in the days around the launch of the iPhone XR.