A recent report by Consumer Intelligence Research Partners (CIRP) shows that a large number of Android users have started moving to iPhone XR owing to the cheaper price of the smartphone. Compared to the iPhone XS and iPhone XS Max, this less expensive iPhone has been more popular among the crowd even though the sales haven’t been on the rise for Apple as seen from multiple statistics this year.
Looking at the numbers, the report shows that within a month of availability, the iPhone XR accounted for 32% of the sales whereas the combined sales for iPhone XS and iPhone XS Max accounted for only 35%. This speaks volumes as it adds to the poor sales of 2018 iPhones as reported since the launch. For the same reason, Apple had also halted the production of iPhone XS and iPhone XR and had brought back the iPhone X back in production this year.
CIRP’s co-founder Mike Levin explained further in this report:
Based on the initial sales, iPhone XR took the same share of iPhone sales as earlier models in their first month on the market. Of course, Apple doesn’t just state plainly its launch strategy. But, based on the pricing and features, we can infer that Apple positioned the iPhone XR to appeal to potential operating systems switchers from Android. Among iPhone buyers, 82% upgraded from an iPhone, while 16% upgraded from an Android phone.
Last year, Apple launched the evolutionary iPhone 8 and 8 Plus first. This year, Apple launched the more expensive models earlier, presumably trying to catch early demand from the most loyal customers.