YouTube is planning to make YouTube Originals non-chargeable and ad-supported from the year 2020. This is will be similar to how most of the content is currently available on the free web version of YouTube. This means users will be able to watch Original show or movies without spending money and have the comfort of watching them anytime.
The company has confirmed that starting from next year in 2019, it will be making several of the Originals free to view with ads. This phase will be gradual as YouTube is looking to build better partnerships with the production houses and advertisers and make the content available to a wider audience. Originals will be eventually available to view for free for all 2 billion monthly users by 2020.
One of the spokesperson for YouTube spoke about this new change in a statement:
As we look to 2019, we will continue to invest in scripted programming and shift to make our YouTube Originals ad-supported to meet the growing demand of a more global fanbase.This next phase of our originals strategy will expand the audience of our YouTube Original creators, and provide advertisers with incredible content that reaches the YouTube generation
By any measure, 2018 was a breakout year for YouTube Premium and YouTube Originals. We expanded YouTube Premium to 29 countries, launched over 50 scripted and unscripted shows, and collected eight Emmy nominations and over 30 industry awards. We will continue to invest in scripted programming and shift to make our YouTube Originals ad supported to meet the growing demand of a more global fanbase. This next phase of our Originals strategy will expand the audience of our YouTube Original creators, and provide advertisers with incredible content that reaches the YouTube Generation