Snapchat is trying very hard to stay afloat in the market and has introduced 25 new TV serials in the UK. The company has partnered with almost 17 local content producers to bring these shows to the App and they will be aimed for the millennial audience. It is estimated that almost 5 million UK people watch shows on Snapchat, that are created by people in the US.
The company is taking this opportunity to expand in wider markets and not restrict the content only in the US. At a recently help presentation, Rami Saad, Head of International Content Partnerships at Snap spoke about the company’s plans for Snap Originals and how they could influence more people to watch their shows globally and eventually start monetising through advertisements.
Snapchat is also creating new partnerships that will highlight the theme of shows such as ‘Hotspots’ for controversial stories, “Most Expensiveist” to see how the rich people spend their money and other food and travel shows that will explore the extremity of eating in many locations.
Mike Fox, Chief Marketing Officer for Culture Trip said:
We’re happy to be partnering with Snapchat to showcase our brand new digital series Hungerlust, celebrating local dishes from around the world and the passionate people behind the food. At Culture Trip, we’re focused on telling stories that capture what is unique and special about places, people and cultures. Snapchat Stories provides an ideal platform to help get our creative video content in front of a curious, inspiration-hungry audience.
Snap is also working on Original shows that will feature exclusively on the App, which Saad confirms that now is not the time it will happen eventually in the long run.