Apple has resumed the production of iPhone X, which did better sales last year compared to the iPhone XS and iPhone XS Max. The new line-up of iPhones haven’t been doing well in the smartphone market and people are not willing to buy them as much as the iPhone X. The company has decided to start producing the original iPhone X once again and hope for a better revenue in the coming months.
Apple fans surely made the iPhone X special in 2017, but it also continues to be the best selling high-end smartphone from Apple. Reports show that Apple never expected the sales to depreciate so badly for the iPhone XS, iPhone XS Max and surprisingly also the cheaper variant, iPhone XR. However, the company knows that it can still make good money from iPhone X and has told suppliers to start with the production.
Sources claim that these new batch of iPhone X phones will come OLED panels that would be cheaper compared to the panels on the new iPhones. The low demand for the new iPhones has led to the revival of iPhone X, based on a report on the Wall Street Journal. The report also says that Apple has started selling the iPhone XR for cheap in Japan, in partnership with the telecom companies. But, it would be great if they could that in other smartphones markets as well.
As of now, Apple is just focused on its strategy to improve the sales but it will be interesting to see how the company fares when it comes with the sales report by the end of 2018.