We have been looking at Apple’s plans to acquire Shazam since the past year and there was no clear insight as to when it will happen. The deal has been finally closed today at $400 Million and Apple now owns the popular music recognition software. With this acquisition, Apple announced that it will be making the service completely ad-free. This is good news for free users as they had to face ads earlier in the App.
Shazam was a big sensation in the App market when it was launched back in October 2009 and users described the App’s ability to recognise songs in an instant as ‘magic’. The App is still raking in close to 150 million active users per month who use it identify almost 20 million songs each day. While the App’s overall downloads have crossed the billion mark, it is no surprise that Apple was always interested in the takeover.
Oliver Schusser, Apple’s vice president of Apple Music said in a statement:
Apple and Shazam have a long history together. Shazam was one of the first apps available when we launched the App Store and has become a favorite app for music fans everywhere. With a shared love of music and innovation, we are thrilled to bring our teams together to provide users even more great ways to discover, experience and enjoy music.
Shazam has been the biggest acquisition so far by Apple and shows how much the company is willing to invest their money to deliver the best software services and not just focus on hardware.