The most popular digital wallet comapany, Paytm said that it’s its in-app chat feature – Paytm Inbox, has crossed 120 million monthly active users. The latest update has brought live TV, news, cricket, entertainment videos and mobile games.
This feature was launched back in November on Android. The company says it has partnered with multiple content providers for the new additions to Inbox and will focus more on regional content aimed at small cities and towns.
Deepak Abbot, senior vice-president, Paytm said ” We are really honoured to be part of the everyday routine of our users. We will now be offering various content from news to live TV to entertainment videos and games to further strengthen our relationship with the customers. Paytm has fast emerged as a super app for India and we will continue to add more offerings to our portfolio, giving our customers one more reason to use Paytm every day.”
WhatsApp is also planning to roll out payment in India soon and we will likely see the battle between Paytm and WhatsApp as both have over 200 million users.