Instagram will be introducing a new feature for its creators and fans, which will be the option to make hour long videos much like YouTube. This was announced by Instagram CEO Kevin Systrom on Wednesday.
Systrom also added that the company has finally reached one billion active monthly users, which Youtube reached in 2013. Instagram aims to bring in more professional media content, from producing in-house documentaries to streaming live TV.
Currently, users are only allowed to upload a video of 10 mins which may seem a bit less, so the one hour long videos are sure to change things for this social media platform.