Google Launches Google Play Instant, Simply Play Before Installing

Google has added a new button ‘Try Now’ next to the Install button in the games section of the Play Store. This button will let you try the game without having to install, where you simply have to click on a link and you will be taken to the demo version of the game.

Google is rolling out these changes indicating improvements in its gaming ecosystem and a new way to set up multiplayer game servers. It will get easier for the users to see how the levels of games like Clash Royale, Final Fantasy XV: A New Empire or Panda Pop is like without having to go through the usual install procedure.

Google Play Instant

These changes were unveiled at the Game Developer Conference yesterday, where the company listed new tools and platforms to improve the overall game discovery on Google Play.

With all the great games available on Google Play, we want to make discovery easier and remove friction during the install process. Installing and opening a game takes time and results in many players never getting to experience your game. We’re thrilled to announce that instant apps is now available for games.

Also, the Instant Apps framework now better supports games with a higher 10MB APK size limit, progressive download support for executable code and game assets, and support for NDK and game engines. Meanwhile, Google is working with Unity to add IDE support to make building Instant Apps easier.

For a start, a few games have been added to the Instant Play Section for the users to try and check out this feature.

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