Today, Snapchat woke up to a loss of $1.3 billion possibly because of a tweet. This came from Kylie Jenner’s twitter handle where she said ” sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad” to her strong 24.5 million Twitter followers.
The design change has not gone down well with many users, where folks have signed a petition on change.org for the bringing back the older version of Snapchat. Responding to this 1.2 million signature on the petition, Snapchat said that even though the App can be uncomfortable for many it will take time to adjust to it and they will keep improving to make services better for everyone.
Following the backlash, Snapchat has updated the App on the Apple App Store which now creates 3 categories- Groups, Stories, Friends. This separation allows for better diversification between your stories and normal conversations with people.