At the Code Media Conference, Apple’s head of content, Eddy Cue, announced the debut of the company’s very own TV show titled ‘Planet of the Apps’ which will presumably arrive exclusively on the Apple Music this spring. Eddy Cue sat down alongside Ben Silverman for an interview. Silverman is one of the minds behind the show, making the series a central topic of the interview.
Planet of the Apps will be featuring entrepreneurs like Jessica Alba, Gary Vaynerchuk, Gwyneth Paltrow and Will.i.am acting as advisors who will adopt developers’ ideas for the next big app. Silverman, along created the premise of the show and pitched it to major networks. After that, however, Will.i.am mentioned the idea to Apple and the partnership began.
Silverman stated: “My partners and I were working on the show and taking the show out to pitch it. We took it out to pitch it to the traditional players and platforms and were really focused on broadcast. During the process, we had one day of meetings and all of the people we pitched to wanted the show.
Will said, ‘I have to go have a meeting with Jimmy Iovine and Eddy Cue, are you guys cool if i bring up the idea?’ Will laid out the concept and they immediately connected on it.”
The show’s plot goes like: Developers will have 60 seconds to deliver an ‘escalator pitch’ to the advisors, who will swipe left or right to indicate their interest in the idea. Once an app has reached the first round, the developer will get an opportunity to work with one of the fellow advisors and start with the business planning. Guidance from major tech firms such as Yelp and Uber will also be provided.
Once the apps are developed, the developers will pitch in front of Lightspeed Venture Partners and whoever is selected will receive $10 million in funding. The winner of the series also receives prominent placement on the App Store as a featured app.
The final date of the show hasn’t been revealed yet, while Cue said that the show will premiere in the Spring and be available exclusively on Apple Music and in a Planet of the Apps application that will be released. Episodes are supposed to be released one after the other. Cue and Silverman also noted of a “rubber band” idea that will allow users to dive deeper into specific parts of the show, then bounce back to the main story line. Also, the show will be ad-free.