It was on January 9, 2007, that the late Apple founder and chief executive Steve Jobs went on stage at the company’s Macworld event to reveal a single device that was an amalgamation of an iPod, a phone and an internet communicator, which turned out to be the best selling phone that year and ever since, Apple managed to sell one billion iPhones around the world eventually became one of the wealthiest companies.
It quickly grew into a revolutionary platform for hardware, software and services integration, and inspired new products, including iPad and Apple Watch, along with millions of apps that have become essential to people’s daily lives.
The iPhone was a device that redefined a smartphone the way we communicate, entertain, work and live, which in turn, created pressure from the other rival competitors in the smartphone industry, marking a severe drop in sales in the year 2016, for the first time ever since its release. Pressure from the likes of Samsung, Google, HTC and Huawei squeezed the popularity of the iPhone, as has the increase in higher-quality budget and mid-range devices that undercut the iPhone and others on price.
“It is amazing that from the very first iPhone through to today’s newest iPhone 7 Plus, it has remained the gold standard by which all other smartphones are judged. For many of us, iPhone has become the most essential device in our lives and we love it,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.
The next version of the iPhone, is expected to be announced in September and is rumored to feature a larger screen covering majority of the front of the device and hence omitting the home button bezel.
iPhone has pushed the boundaries of innovation since 2007, and set high standards for mobile computing in its first decade, asserting us that the best is yet to come!