Apple Decreases App Store ‘Tax’ For Subscribers, Updates App Store With Faster App Approvals & Search Ads


Apple is planning to decrease App Store ‘tax’ for loyal subscribers. The current 70/30 split is changing so that after the first year Apple will take just 15 percent of subscription fees. Subscriptions are also opening up to the full gamut of Apps, rather than being restricted to particular categories. But it is the changes that are being made to App discovery that will be the most apparent.

Apple will do some major changes to the App Store including speeding up the App review process to get developers’ product out there faster. This is something that benefits both developers and users, but developers also have improved subscription rates to be pleased with. Apple is upgrading featured tabs to make it smarter, the category tabs is making a comeback. more importantly the publishers will get a chance to promote for their Apps on store by paying for the promotion. Apple’s marketing VP Phil Schiller said that just one ad will be shown at a time.

The ads will have be clearly labelled with a blue tag and the aim is to display the aim is to only display ads that are related to the search performed. Developers will be pleased with the accelerated App approval process. At the moment it can take up to five days — a very long time for impatient developers wanting to get their creations to users. Apple has already been working on improving times and now 50 percent of Apps are reviewed within 24 hours, and 90 percent within 48 hours.

The opening up of the subscription model is an interesting change, and we’ll have to wait to see how many Apps are offered up on a subscription basis. With developers being given the chance to offer subscriptions that cover multiple Apps, there’s scope for getting creative.



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