Earlier this year in January, Apple’s Chief Executive Officer Tim Cook reportedly said that Apple’s growth in terms of sale will not be as high as the previous years in the first quarter of 2016. Yes, Apple will be seeing a decline in sales in the months of January, February and March in 2016. And, according to a new report, things won’t be picking up pace in April to June either.
According to some sources, Apple has been ordering a decreased number of chips from its supplier as compared to the same time last year.
The order of chips has only been slightly higher than the first quarter despite Apple introducing the new iPhone SE and the new 9.7 – inch iPad Pro. The new iPhone and iPad have still not struck the market the way it was planned and some may say that it would remain that way. The iPhone SE is expected to sell only about 4-5 million units this quarter.
One of the main reasons behind such a lag for Apple could be the decline in sales of the iPhone 6s and the iPhone 6s Plus earlier this year. The numbers are substantially low compared to the last quarter of 2015.
But this is definitely not the “End of the world” for Apple as sales are generally slow for Apple in the first half of the year and generally pick by late summer. Same goes for the orders for Apple’s supplier as that’s the time when new devices are being bought to the shelf. Keeping in mind that the new “iPhone 7” is just around the corner and Apple seems to have new plans for the device, this may play as a crucial role in changing the predictions for Apple.