Apple has cut prices for their latest iPhone 6s and iPhone 6s Plus by up to 16 percent in India. Now, the price of iPhone 6s 16 GB model ranges between Rs. 52,000 and Rs. 55,000 which is 11-16% lesser than the Rs.62,000 price tag it was launched at 2 months ago. The prices have been slashed for both models across all its variants – 16 GB, 64 GB and 128 GB.
A top executive at a national retailer said, “the average difference in prices of all iPhone 6s and 6s Plus devices between launch time and now is about 15 per cent”. A senior executive of another national retailer added,”The price difference between the iPhone 6 and iPhone 6s was a lot, so many customers are not willing to upgrade to the new model.”
The Economic Times reported, Apple had introduced the iPhone 6s and 6s Plus at Rs. 62,000 – Rs. 92,000, about Rs. 8,000-Rs. 9,500 more than launch prices of iPhone 6 and 6 Plus. The models were Rs. 14,000-Rs. 16,000 costlier than those available in the US, Middle East and Hong Kong, raising concerns that demand would be hurt.
This price cut may point out at the fact that the company is trying to revive demand for the October-to-December quarter, which is said to be the ‘strongest period’ for Apple due to its flagship launches in September.
In India, Apple recently also reduced the iPhone 5s starting price from Rs. 44,500 to Rs. 24,999 which almost half its September price.
Analysts believe that the recent price reductions by Apple will help it increase its sale in the India market in the coming season.