Apple Dominates New Device Activation With 49% During Christmas

Apple1According recent reports by the analytic firm Flurry, Apple iPhones and Apple iPads in aggregate comprised 49.1 percent of new device activations from Dec. 19 to Dec. 25. This is however slightly lesser than last year’s 51.3 percent.Samsung came in second with their new device activations going up from 17.7 percent in 2014 to 19.8 percent this year. Samsung’s rise in sales according to Flurry is due to its large smartphones like the Galaxy Grand Prime, Core Prime, and S6. Nokia stood third with a 2 percent share of the market, while LG and Xiaomi rounded out the top five with 1.7 percent and 1.5 percent, respectively.


As far as device trends in general, phablets were highly popular this year. In 2014, phablets accounted for just 13 percent of Christmas week activations. This year, they accounted for 27 percent of activations, representing a 2x increase in sales. Small phones, with a screen size of 3.5-inches or less, accounted for just 1 percent of activations. Small tablets, such as the iPad mini, accounted for 9 percent of activations, down from 11 percent in 2014, showing that many are opting for phablets over small tablets. iPad Pro accounted for less than 1 percent of device activations.


Also, Flurry reported that compared to the average daily installs for the first three weeks of December, Christmas Day saw an overall 2.2x increase in App downloads.

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