A few months after its official launch in the US, YouTube Kids will now be available for Android and iOS devices in Australia, Canada, Ireland, New Zealand, and the United Kingdom. Malik Ducard, global head of family and learning at YouTube, said in a statement that following its launch in the U.S. in February, the App has been downloaded more than 10 million times globally.
All the content available on this will be pre-screened to bar any non-child-friendly matter and organised under four categories, “Shows,” “Music,” “Learning,” and “Explore”. YouTube also claims the Ads are filtered and only the ones suitable for kids are aired on YouTube kids. However, if the users still come across any clips that they consider inappropriate, they can flag them.
Reports from multiple sources suggest that YouTube Kids will emphasise on shows like Morph, Teletubbies, Wallace & Gromit, and The Magic Roundabout in the UK. Whereas, in Australia it will show famous Australian material for kids such as Play School, Jemima’s Big Adventure, and Giggle and Hoot.
YouTube Kids has a colourful easy-to-use interface designed especially for the small and pudgy fingers of young users. It has big buttons that the kids can tap to pick from the four categories and an easy search option indicated by a red magnifying glass icon to search for a particular item of interest.
The App will also have a lot of inbuilt features using which parents can control what they want their kids to watch, such as the Timer option that lets parents limit kids’ screen time sessions by configuring a timer to alert the child when their screen time is over or parents can choose to turn off the background music and sound effects included in many kids’ videos.
YouTube Kids is available free of cost on the Apple Store and Google Play Store.