The only thing better than games are games with characters. And Protostar Games has a new one for us – Sling Kong for iOS and Android. We got in touch with the developers who shared with us their process and their motivation, and who were kind enough to sign off with advice for aspiring developers.
How did you conceive the idea for the App?
Typically we spend one or two weeks coming up with as many gameplay ideas as we can. We make quick prototypes in Unity 3D and by the end of that time we will have several simple but working games. From these we pick the most promising, and plan out what we can do with it.
What gave you the kick to convert your idea into reality? What kept you awake all night long?
Starting Protostar was a huge step for both of us as we had both been working the same job for several years. I guess what most excited us was the idea of having complete control to make the games that we wanted to and to be completely invested in those games.
Can you describe your “Eureka” moment while developing the App?
I wouldn’t say we have had a “Eureka” moment yet. Our games start as a simple, ugly, but pretty fun minigame, and over several months get gradually refined and polished till we have what you see on the app store. It is small steps all the way. Maybe one day we will be lucky enough to have one.
What has been your marketing strategy? What marketing techniques do you use to promote your App in this heavily competitive application space?
Our marketing strategy rests almost entirely on creating the most excellent game that we can. Apple and Google are companies that recognise a refined product. They want to show good products on their stores, so if you can produce such a product you have a good chance of getting support from them. Getting support from the Stores is the best marketing that you can get. We also spend a lot of hours contacting various games media. The same goes for them. They are much more likely to give you coverage if the game you are sending them shows quality.
How long did Apple’s approval process take and how would you describe your relationship with Apple?
Apple approval takes 8-10 days usually. I would say we have a relatively good relationship with Apple Australia. We keep them up to date with all of our developments, and they do what they will with that information.
Lastly, what advice do you have for aspiring developers?
I always say “Keep it Simple!”. It is essential to make a quality product regardless of the resources available to you. If you only have a small team, you can still make a great game, just don’t try and make a procedurally generated, infinite world MMORPG.