If you are one of 1 billion of the world’s gamers, Kamcord is the App for you. It enables the users to watch live streams of their favorite games and interact with other gamers. We got in touch with the team at Kamcord Inc. and talked to them about their inspiration, how they got started and more about their awesome App.
How did you conceive the idea for the App?
We started Kamcord with the goal of building a home for mobile gamers. We saw just how much time people were spending on YouTube and Twitch watching videos of PC and console gameplay. We wondered why a similar destination didn’t exist for the world’s 1 billion mobile gamers. As we examined the market further, it became clear to us that this wasn’t just a pain point for us but for all mobile gamers.
Mobile gamers feel like second class citizens on YouTube and Twitch. Mobile gaming content creators find it tough to stand out on YouTube amidst the likes of PewDiePie. Twitch’s community skews heavily towards core gamers and are hostile towards mobile games. We are building the social destination for the world’s 1 billion gamers. We started off with recorded content and added live streaming about 2 months ago.
What gave you the kick to convert your idea into reality? What kept you awake all night long?
We felt like a destination like Kamcord would exist. Either we would get the opportunity to be the first to build it or someone else would build it. We figured it might as well be us 🙂 The 3 of us who started the company were also itching to start something of our own after having worked at other big companies and startups for a few years.
Capitalizing on this huge opportunity as quickly as possible keeps me awake at nights. Although, often times, I’m so exhausted from a long day of work, that I fall asleep pretty easily 🙂 Jokes aside though, speed is the biggest weapon at a startup’s disposal and it’s our job to capture a new market so quickly that we have “already won” before others realize that there is a big opportunity here. I always question if we are moving fast enough and what we can be doing to have even more impact faster.
Can you describe your “Eureka” moment while developing the App?
One “eureka” moment for us in live streams has been a simple heart count. Similar to some other live streaming apps, we let viewers heart as many times as they’d like to show the streamer their support. We added a simple counter of the number of hearts received in a single stream. This has become a huge rallying cry for streamers and viewers alike. Streamers and viewers go crazy at various heart milestones! MYSTLC7, one of the top Clash of Clans personalities, has the current speed record to 1 million hearts – one of his streams got to a million hearts in just 34 minutes! That’s a lot of heart button smashing for our users 🙂 The heart button and breaking of heart records has generated of a lot of excitement in the Kamcord community.
What has been your marketing strategy? What marketing techniques do you use to promote your App in this heavily competitive application space?
We have been super focused on user retention – that is, getting users who launch our app once to come back to our app every day. We think a lot of companies focus on marketing and viral growth too early before getting retention to a good point. We’re now beginning to experiment with some marketing strategies. We’re very eager to innovate in the mobile eSports space and host big tournaments that will bring lots of new users to Kamcord.
How long did Apple’s approval process take and how would you describe your relationship with Apple?
We have a great relationship with Apple. Apple is very excited about what we are doing and has featured us as a ‘Best New App’ on 2 occasions! The approval process with Apple has been really smooth as well and we typically get approved in around a week.
Lastly, what advice do you have for aspiring developers?
It takes a long time to build a successful company. Don’t expect your product to take off in the first day or first year even. If you truly believe in your idea, be prepared to push hard on it for multiple years and iterate quickly based on data and user feedback.