After executing a few design tweaks, the ‘Store’ tab on Apple’s official website, which was its portal to ‘store.apple.com’ has been removed. All its products still show up the ‘Buy now’ option which, when clicked, adds the product to the ‘Shopping bag’ instead of the traditional ‘Cart’. The new ‘Shopping bag’ icon is situated on the extreme right of the navigation bar and evokes a drop down menu which links with user’s ‘bag,’ favorite items, orders, account information and an option to log out. The search bar has also been redesigned with four categories: Explore, Accessories, Support and Apple Stores.
An Apple spokesperson, in a statement to TechCrunch, said that the reason for the resign of the online Apple store was the following – ‘Customers want to explore, research and shop in one place. The new Apple.com takes the very best of our existing site and our online store to give costumers one simple destination to learn and buy without navigating between two different sites.’.
Do you like the changes brought about by Apple?