Xiaomi May Not Be China’s Apple After All


Xiaomi recently announced that with a 33% gain in sales, it sold 34.7 million smartphones in the first half of this year. Now this might sound positive, but for a company that set out to sell 100 million phones in 2015, it could be worrisome. According to a chart presented by Quartz, Xiaomi’s sales have been seen to be sequentially flatlined. It is especially surprising since Xiaomi recently entered new markets like India and Brazil.

Xiaomi vs. Apple

When compared to Xiaomi’s sales record, Apple seems quite impressive to have sold 61.2 million phones in the first quarter of this year, registering a 40% growth rate. The comparison could seem unfair as Apple has a global market and Xiaomi is confined to China mostly. But for the low-cost, high-quality Xiaomi smartphones, the shipments were only 13.5% in China. And Apple outperformed the Chinese company in China itself, with 14.5% of smartphone shipments. According to Apple CEO, Tim Cook, iPhone sales in China region were up by 70%.

Therefore, the rumors that Xiaomi would flatten out Apple in China are clearly not true. However, this might just concern the investors of the most valuable startup in the world.

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