Why Tim Cook Said Development Of Apple Watch Took Three Years

apple watchIn his interview with Charlie Rose, Tim Cook spoke about something that Apple generally doesn’t speak on media platforms. According to John Gruber, Apple avoids discussions or statements on product development process as it doesn’t want the competition to know about Apple’s development cycle. But Tim Cook did speak about the time taken for the development of Apple Watch as he said, “We had an intense team working on this for three years”.

In a recent memo to employees on Steve Job’s death anniversary, Tim Cook said, “Sunday will mark the third anniversary of Steve’s passing. I’m sure that many of you will be thinking of him on that day, as I know I will… Many of the ideas and projects we’re working on today got started after he died, but his influence on them – and on all of us – is unmistakable.”

With both these references, one saying three years have passed since Jobs’ death and second that Apple team has been working on Apple Watch for three years, it seems Cook wants to assert Apple has moved on from Steve Jobs, though he is still influential to Apple. He is softly indicating that Apple Watch is a post-Steve Jobs project and Apple can produce good and innovative products without the presence of Steve Jobs.

(Via Business Insider)

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