In the second part of a two part–interview of Apple CEO Tim Cook by Charlie Rose, Cook spoke about Apple, its values and privacy. Cook talks about Apple’s policy regarding the privacy of user data; he understands the fact that people “have a right to privacy.” According to him, Apple just picks up a very small set of data from users and almost all of it is encrypted.
Our view is that when we design a new service we try not to collect data. So we’re not reading your email. We’re not reading your iMessage. If the government laid a subpoena on us to get your iMessages, we can’t provide it. It’s encrypted and we don’t have a key.
Our business is based on selling [products]. Our business is not based on having information about you. You are not our product.
During the interview, Tim Cook also said that they do not allow any backdoor access to Apple’s servers. He said, ”We would never allow that to happen. They would have to cart us out in a box before we would do that.”
On the values front he said, he treats all people with respect irrespective of their gender, color, religion and sexual orientation. He said, ”everyone deserves respect”.
He also discussed the driving force behind Apple. He said that Apple doesn’t aim to be the largest company but the company that enriches people’s lives and changes the world.
You know, I was at — I was at Compaq at a time where the objective was to become a $40 billion company. Well, employees don’t get excited about that. This isn’t something you wake up and you go, “I’m going to take the hill today to do 40” — I mean, you know? It’s just not that. But changing the world? These are the things that people work for. And this pushes people. And so, this is who we are as people. And it’s the values of our company. It’s been the values of our company forever. And it’s to Steve’s credit. He put these values in the company… I know I probably said it too many times, but it’s a privilege of a lifetime to be there, because I think there’s no place like it on Earth.”
In the first part of the interview, Tim Cook spoke about Steve Jobs’ influence while designing Apple products and his discussions with Jobs regarding the CEO role. He also discussed Apple’s thoughts on the Apple TV, Apple Watch, reason to partner with IBM and the decision to purchase Beats Electronics. He also said that Apple is working on products that “no one knows about” and “haven’t been rumored about yet”.