Tim Cook Says Drop In iPad Sales Is Just A ‘Speed Bump’


In a recent interview with Re/code’s Walt Mossberg, Tim Cook said that the decline in sales of iPad from past two quarters is just a “Speed Bump”.

In a brief interview about tablets I had this week with Apple CEO Tim Cook, he said, “We couldn’t be happier with how we’ve done with the first four years of the iPad,” and added that, “I’d call what’s going on recently a speed bump, and I’ve seen that in every category.”

iPad sales for Q3 2014 were 13.3 million down from 16.4 million for Q2 of the same year. It also witnessed a drop of 9.2 percent when compared to the same quarter last year.

Besides iPads promotional campaigns “Your Verse” and new product launches i.e. iPad Air 2 with 2GB RAM and Retina iPad Mini that are expected in the last quarter, Apple’s recent partnership with IBM to “Transform Enterprise Mobility” would also help growth in iPad Sales.

It is also expected early next year Apple would launch 12.9-inch iPad that will have the largest iPad screen ever.

Despite of a drop in sales numbers, Apple is still the market leader with 26.9 percent share of the total tablet market.

(Via MacRumors)


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