Apple’s “Misunderstood” Wins Outstanding Commercial Award

Apple’s 2013 holiday season ad “Misunderstood” has won Creative Arts Emmy Award for the most “outstanding commercial” in 2014.

The Creative Arts Emmys are a class of Emmy Awards presented in recognition of technical and other similar achievements in American television programming. They are commonly awarded to behind-the-scenes personnel such as art directors, costume designers, cinematographers, casting directors, and sound editors.

Produced by long-time advertising and marketing partner TBWA/Media Arts and Park Pictures, Apple’s Misunderstood ad features iPhone 5S, Apple TV, and AirPlay. The ad shows a boy filming and editing his holiday experience with an iPhone 5S and then showing it to a large audience on an Apple TV via AirPlay.

Of late, Apple has started producing its commercials in-house and has reduced its reliability on Media Arts Lab. Recently, Apple released a series of ads for iPad under “Your Verse” and iPhone 5S under “Powerful”.

Other advertisements that were nominated for “outstanding commercial” were General Electric, Nike, and Budweiser.

(Via 9to5Mac)

AppVersal Ad