On the first day of this month Apple was finally legally able to welcome Beats to the big Apple family. After months of rumours, talks and jumping through legal hoops, Apple has managed to close the $3 billion deal.
Apple’s website has been updated with the following message:
Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family. Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do. Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music. We’re delighted to be working with the team to elevate that experience even further.
And we can’t wait to hear what’s next.
With this news, Beats Electronics have also confirmed the closure of its own website and users are redirected to the Apple website.
It’s also come to light that Ian Rogers, Beats Music CEO, will be heading Apple’s own iTunes Radio streaming music service and will probably report to Eddy Cue. From previous news reports we already know that Beats co-founders, Jimmy Iovine and Andre Young (aka Dr. Dre), will also be joining the Apple senior team; however, it’s not yet clear in what capacity.
Rogers, a former Yahoo executive, will run both teams to create cohesion in Apple’s streaming-music options, according to the people familiar with the matter. Pandora and Spotify, the two-biggest streaming music services, each offer both a free ad-supported service and a subscription-based service.
Beats Acquisition is another milestone successfully achieved by Apple and will see the company grow in the streaming music industry.