Apple has announced two new changes that will aid in revenue generation through iAds. The first change gives developers more format options for the iAd styles which would help in getting more advertisers and also reach advertisers who prefer a minimum advertising standard. The other change gives them access to two new regions.
The two new iAd styles include pre-roll videos and full-screen interstitial banners.
Now you can deliver highly engaging ads from leading brands. Optimized for your app, pre-roll video and full-screen interstitial banner ads are now available on iOS.
Pre-roll videos can be related to ads on YouTube before the original video begins. The aspect ratios for the pre-roll video would be 16:9 or 4:3 and time duration of 15, 30 or 60 seconds.
Full-screen interstitial banner would allow an ad to be displayed as a full page. It can either be a static page or a transitional screen in-between the App.
iAd network is also now available in two new countries, Russia and Switzerland.
You can now promote your apps in 16 countries or regions on the iAd App Network. With iAd Workbench, you can choose your audience, set your price, and create a campaign that drives downloads.