Apple is sending out promotional emails to its iTunes customers that introduces Beats Music on iTunes. The mail begins with “Introducing Beats Music” followed by tag line “The Right Music, Right Now”. Under the tag line it says, “Get Beats Music, now part of the Apple Family”.
The promotional email talks about the free Beats Music App available for download to Apple users. It also emphasises on the two features of the App: “Tune Your Taste” and “Just For You.”
Since the acquisition of Beats, Apple is doing a 360 degree promotional coverage for Beats Music and Beats Products, i.e. welcoming through its Website, App Introduction, special section on Online Store, promotional offers and more.