Apple Discussing HealthKit With Insurance Companies UnitedHealth And Humana

healthkit

A recent report from Bloomberg talks about rising medical costs and how corporates, insurance companies and fitness device makers are partnering to track fitness regime of employees in order to rework individual insurance plans.

The report also talks about Apple getting in touch with insurance companies for its iOS Apps Health App and HealthKit. The report highlights health insurance–related benefits a company can offer to its health conscious employees, and how Apple can be a middle partner by collecting data directly from employees and sharing with insurance and medical companies

Under the Affordable Care Act, the new national health-care law, companies can spend as much as 30 percent of annual insurance premiums on rewards for healthy behavior.

Technology companies are taking note. Apple Inc., which has new health-tracking software called HealthKit that will be released this year and is said to be developing its own wearable device, has talked with UnitedHealth, the biggest U.S. insurer, and Humana, about its health initiatives, executives at the insurance providers said. The companies wouldn’t provide specifics about the conversations. Apple declined to comment.

Apple is already speaking to various hospitals and health institutions, like Mayo Clinic, Mount Sinai, Cleveland Clinic, and Johns Hopkins for its HealthKit initiative. Besides hospitals, it has also approached EMR providers Allscripts and Epic Systems to merge the HealthKit data directly into patients’ medical records.

According to the same Bloomberg report, Apple has also got in touch with two of the U.S’s largest insurance providers United Health and Humana with regard to HealthKit:

Technology companies are taking note. Apple Inc. (AAPL), which has new health-tracking software called HealthKit that will be released this year and is said to be developing its own wearable device, has talked with UnitedHealth, the biggest U.S. insurer, and Humana, about its health initiatives, executives at the insurance providers said. The companies wouldn’t provide specifics about the conversations. Apple declined to comment.

(Via MacRumors)

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