Apple Adds ‘Beats By Dr. Dre’ Section To Online Store


Now that the acquisition has been finalized, Apple has added a new section featuring Beats products on its online Store. The section named ‘Beats by Dr. Dre’ is a sub-site of the ‘All Accessories’ section on the Online Store. ‘Beats By Dr. Dre’ features headphones, in-ear headphones, speakers and other sound related accessories by Beats.

Previously as well Apple sold Beats products but they were under headphones and speaker section, but now Beats products have a dedicated section besides being listed under category sections.

Apple Store’s iOS app also has a section for Beats products named ‘Beats of all kinds’.

Apple officially welcomed Beats to the Apple family by putting up a welcome message on its website linked from the Homepage. Homepage of Beats also briefly talks about Apple products’ genealogy and its association with Apple. Beats has also redirected all the online shopping to Apple Online Store, and each product has an option to ‘buy now on the Apple Store’.


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