Apple and IBM recently announced an exclusive partnership that will see the companies working together to “transform enterprise mobility.” Apple and IBM plan to launch a series of enterprise Apps & cloud services for iPhone and iPad and also launch a new AppleCare service specifically for enterprise customers. These initiatives will help Apple boost its enterprise sales.
Under this plan, IBM will begin selling iOS devices to its corporate customers and will also provide cloud services optimised for iOS with capabilities like device management, analytics, security and mobile integration.
“iPhone and iPad are the best mobile devices in the world and have transformed the way people work with over 98 percent of the Fortune 500 and over 92 percent of the Global 500 using iOS devices in their business today,” said Tim Cook, Apple’s CEO. “For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver.”
To strengthen this deal with proper support, Apple plans to offer a new AppleCare service that will be tailored to meet specific enterprise needs related to its new enterprise customers. IT departments and end users will both get access to 24/7 support from Apple and IBM.
Both companies will be working together to build Apps for iOS devices for banking, insurance, retail, healthcare, telecommunications, travel and transportation and more. There are also plans to roll out MobileFirst Platform for iOS, which will give access to analytics, cloud storage, fleet-scale device management, a private App catalog, and data and transaction security services.
Tim Cook and IBM CEO Virginia Rometty personally appeared on CNBC to share this news. Cook said the partnership is all about “transforming enterprise” and delivering on “the promise of mobile in a big way.” According to Cook, Apple and IBM were in discussion for the partnership to cater the enterprise customers since a couple of years. He said:
”It takes the best of Apple and the best of IBM and it puts those together. There’s no overlap, no competition, they’re totally complementary, and more than anything, it focuses on the enterprise customer.”
“IBM is committed to addressing issues that have inhibited enterprise expansion on mobile devices, including security, and the two companies have several goals to reach. One is growth for both our companies, but the second thing is this idea that– we have both– Tim and I talked often about remaking business and re-envisioning, reimagining professions.”
After announcing the deal, Cook sent a memo on the new partnership to Apple employees informing that the deal will bring together Apple’s “legendary ease-of-use and integrated hardware and software” with IBM’s “unmatched industry depth, enterprise software, and expertise in big data analytics.”
It also builds on the incredible momentum in Apple’s enterprise business. iPhone and iPad can be found in 98% of the Fortune 500. People love to use iOS devices and Apple delivers the things companies need most—security and scalable deployment along with a powerful platform for apps. With this announcement, we’re now putting IBM‘s renowned big data analytics at iOS users‘ fingertips, which opens up a large market opportunity for Apple.
iPad in business site has also been updated with the details of the deal between the two companies. The site also has a link to IBM’s own Mobile First website designed for enterprise customers who are interested in iOS devices.