65 Percent Increase In Time Spent On Apps

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Nielsen recently did a research on how many Apps do users actually use and how much time they spend on their mobile phones. According to the report, U.S. Android and iPhone users who are 18 years and over are spending more time each month on their Apps than they did two years ago. From spending 18 hours 18 minutes in Q4 2011 users are now putting in 30 hours 15 minutes in Q4 2013, which shows 65% increase in time spent on phones.

The huge jump in usage did not produce a relative increase in numbers of Apps used. There is only a marginal increase in the total number of Apps used, from 23.3 in Q4 2011 to 26.5 in Q4 2013. This, in fact, shows the time spent on each App is increased multi-fold as probably Apps have evolved over time.

Users in the age group of 18-24 spend maximum time on Apps, around 37 hours 16 minutes. With increase in age time spent on Apps decreases, though users who are more than 55 years of age are found spending 21 hours on around 22 Apps per month.

Consumers are spending more time on Apps that are related to social networking and search, about 11 hours a month. Apps related to entertainment, either video or audio, and gaming Apps grew by 71 percent from last year. Each top App category saw an increase in time spent by users on them. Apps related to photography had an increase of 34 minutes per person by active mobile phone users.

Let us know how much time you spend on Apps and which Apps get most of your attention.

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