Adobe Promotes Lightroom And Creative Cloud As Apple Ends Aperture


Post Apple’s announcement of ending the development of iPhoto and Aperture, its photo editing Apps at Professional levels for Mac, Adobe released a statement in their blog. Adobe is promoting its Creative Cloud photography plan and Lightroom App to users who are using Aperture or iPhoto. The blog reads:

Today, Apple announced they will no longer be developing Aperture in light of their new photography app for OS X. If you are an Aperture or iPhoto customer looking for change, check out our new Creative Cloud Photography plan announced last week, or our standalone Lightroom app for your desktop as alternatives.

The Creative Cloud Photography Plan gives users a benefit to use two top photo-editing software’s, Photoshop and Lightroom, for the period they have paid for. Adobe also mentioned it is “doubling down” its investments on these products and has planned “rich roadmap” for their future:

Put simply we’re doubling down on our investments in Lightroom and the new Creative Cloud Photography plan and you can expect to see a rich roadmap of rapid innovation for desktop, web and device workflows in the coming weeks, months and years. We also continue to invest actively on the iOS and OSX platforms, and are committed to helping interested iPhoto and Aperture customers migrate to our rich solution across desktop, device and web workflows.

Adobe’s Lightroom is available for Windows, Mac, iPad, iPhone and iPod touch.

Image Credit: 9To5 Mac

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