You may have seen the translation App ‘Word Lens’ when it was featured in Apple’s iPhone 5S adverts. It’s a translation App that translates the text focused on by the iPhone camera. It’s one of the most exciting Apps which keeps everything same i.e. font, background etc and it’s just the text that changes in language. It supports english translation for six languages Russian, Portuguese, Italian, French, Spanish and German. It’s available both in the App Store and Google Play for download. Incredibly enough, Word Lens is also supported by Google Glass. Looking at uniqueness in solution and popularity of the App, it is not a surprise that Google was interested in acquiring the company. Google bough Quest Visual to incorporate its technology for language translation.
Quest Visual’s technology will be merged into Google’s Translate products. The statement from the company is as follows:
With Word Lens, we’ve seen the beginnings of what’s possible when we harness the power of mobile devices to “see the world in your language.” By joining Google, we can incorporate Quest Visual’s technology into Google Translate’s broad language coverage and translation capabilities in the future. As a thank you to everybody who supported us on our journey, we’ve made both the app and the language packs free to download for a limited time while we transition to Google. We’re looking forward to continuing our work at Google – stay tuned!
Currently Word Lens is running a free promo wherein all the languages are free for download which otherwise need to be purchased. Seems whenever the promotion ends or the Google Translate integration completes, the App might also take an exit though their are no statements from either company about it.