Failure of iTunes Radio along with decline in music downloads has led Apple to consider a “dramatic overhaul” of its iTunes Music Store. Though the iTunes Music Store accounts for 90% of the music retail business, only 1%-2% of iTunes Radio listeners buy music, something it was considering more than giving a music experience to listeners.
According to reports from Billboard, Apple is considering options like, on-demand streaming service, an iTunes store for Android, something Apple would have never considered in the past. Apple has in the past launched music streaming service called iTunes Match which apparently didn’t work. Apple has to work on something which is more appealing than competitors Spotify and Rdio in order to keep its music business running in good health.