Apple has just added the TV4 Play Channel to the Apple TV, for users in Sweden. Adding this channel means Apple has paired up with the popular Scandinavian television program provider, to provide quality content on its set-top box.
TV4 Play is a channel owned by the biggest commercial media provider in Sweden, TV4 Group. This new channel will give Apple TV users access to lots of content from the group, including live broadcasting and original programming.
According to the head of TV4 Play, Annika Larsson Järund:
We’re incredibly excited to be the first Scandinavian content provider to launch on Apple TV. With HD content from ‘TV4 Play’ on Apple TV it’s even easier for viewers to enjoy the wide range of entertainment and quality broadcasting available from TV4.
On the Apple TV, TV4 Play has much to offer. All full episodes that are aired on the TV4 Group channels, are available for up to 7 days after their broadcast. If you subscribe to TV4 Play Premium, however, you will be able to watch previous and current episodes, available for an even longer period of time.
Apple TV exclusive features include creating custom play queues, making playlists with your favorite shows and episodes, and resuming episodes where they were left off.