appletv

Up until now, Apple had declared its Apple TV to be just a ‘hobby.’ The Apple TV acts as a set top box, letting you purchase, download, and play movies, audio files and TV shows on your TV, and also lets you connect your iDevice and stream data through AirPlay.

However, Apple has just upgraded the status of the Apple TV to a full fledged Apple product, and not just something lurking in the accessories section, as they launched its own product line and page, accessories page, Q&A, and more.

The timing is barely coincidence, with the Apple TV spreading to other markets, and rumors of an upcoming Apple TV soon.