According to recent research conducted by Flurry Analytics, iOS device activations which include the iPhone, iPod touch and iPad grew by 2.3 times on Christmas day. The increase came from comparing the device activations on a normal December day and on Christmas day. Amazon Kindle’s performance has been at par with the Apple iPad.
In each of the past three years, Apple has experienced a larger Christmas lift than Samsung; however the gap between them narrowed this year compared to previous years. While the magnitude of the Christmas increase is smaller for these manufacturers than for Amazon, their baseline level of activations is so large that even a doubling of daily activations on Christmas (1.9x for Samsung and 2.3x for Apple this year, according to our data) represents a large number of devices.
iOS devices already have a lot of activation on a daily basis, which makes the 2.3 times increase on Christmas day a huge deal. For developers, it’s always a good news as the market keeps on increasing in size.