Apple Tells Developers To Not Use Gold iPhone For Promotions
Apple has recently updated its marketing guidelines for App Store developers. The new rules suggest that you cannot use the Gold iPhone for promotional tactics. Developers can now use the white color for promotion, but not the gold one.
This is what the guidelines say -
Feature only the most current Apple products in the following finishes or colors: iPhone 5s in silver or space gray, iPhone 5c in white or blue, iPad Air in silver or space gray, and iPad mini in silver or space gray.
Apple themselves have been promoting the gold color iPhone in every TV or print ad. You can find the App Store Marketing Guidelines page here.