Apple To Open First Retail Store in Rio, Brazil Next Year
After releasing the iPhone 5s and 5c in 35 new countries, with 16 more planned for next week, Apple plans to expand its global reach even further. According to a report from 9to5Mac, which they claim is from a reliable source, the Cupertino company plans on opening an official retail store in Rio de Janeiro, Brazil next year between February and March, though delays can be expected.
The Apple retail store will be opened in The Village Mall shopping center and will be the first official Apple retail store in Brazil.
According to 9to5Mac:
The source says that Apple’s retail expansion into South America is a high priority, and the company will begin seeking Apple retail employees from its U.S. stores to relocate to Rio de Janeiro for several months in the first half of 2014. Apple is said to want the U.S. employees to work in the new store in order to demonstrate and teach Apple’s retail practices. These America-based employees will also serve as temporary employees that can assist customers during this time period.
Furthermore, their source claims that Apple was initially targeting July 2013 as the opening date, however due to being understaffed, it had to be postponed considerably.
The FIFA World Cup 2014 will be held in Rio de Janeiro in the February/March time frame, so it might be a great time for Apple to premiere its first store there. Apple used a similar tactic with the Beijing Olympics as well.