Apple Can Use the “iPhone” Name in Brazil, Judge Rules
According to CNET, a Brazilian judge ruled in Apple’s favor, allowing them to use the name ‘iPhone’ in Brazil, after a back and forth between the Cupertino Company and Brazil’s IGB Electronica, who wanted to use the name exclusively.
The judge, “Judge Eduardo de Brito Fernandez”, ruled that Apple was “World Renowned” and that it wouldn’t be fair for IGB to keep the name exclusively since “all the (Apple) product’s renown and client following have been built on its performance and excellence as a product.”
IGB applied for the iPhone trademark back in 2000, but it wasn’t until 12 years later, in 2012, that they released their first phone, called the ‘Gradient,’ just one month before the iPhone trademark was due to be expired.
Judge Fernandez said that after this ruling, Apple and IGB must simply share the “iPhone” name in Brazil.
Over the years, Apple has had a very complicated relationship with Brazil, since it’s products remain among the most expensive in the country, due to exchange rate fluctuations.