By the end of 2013, over 600 million people could be using Apple devices. This is a prediction made by Morgan Stanley analyst Katy Hubert and if correct, this would mean a 60% increase in customers year over year. Apple is still behind Facebook at the moment at 500 million users, but generates the most revenue per users.
Data suggests that each account holder spends $329 on average, higher than any of the other leading companies like Facebook or Amazon.
Huberty says –
Apple’s advantage over other hardware platforms is its ecosystem, which creates ‘stickiness’ and opens new revenue streams. New services, like mobile payments, video, streaming music, or ad exchange, can help monetize Apple’s user base. One of the opportunities is mobile payments, where Apple can leverage its large user base, secure platform, and acquired AuthenTec technology.