Popular photo marketplace App, Pictorama has shut down and ceased day to day operations due to lack of funds and sufficient revenue being generated from the App. On Pictorama, users can upload pictures and start selling them. As the team does not have funds, they won’t be paying out to existing users who have requested a cash-out.
The App got a lot of coverage from the press and was off to a great start, but it is yet again a mystery in the life of startups as to why some succeed and why some fail. There were many people uploading pictures, but there weren’t many clients who were buying them. And from the few who were buying pictures, the revenue being generated wasn’t sufficient enough to support the entire project.
Here’s something from the Pictorama team –
In 2011 we had a dream. We wanted to create an application enabling the people who enjoy smartphone photography as much as we do, to publish their pictures and sell them to people and businesses worldwide. In other words: we wanted to turn the existing microstock market upside down.
When we found an investor to realize our idea we couldn´t believe it. Over the last year we assembled a team of motivated and capable professionals who helped us to create the Pictorama. We put a lot of heart and effort into making our dream finally come true. The app launched and you, as well as hundreds of other users started sending in pictures and we enjoyed reviewing them und putting the majority of them online.
Unfortunately not as many clients as we expected bought our pictures. This forces us to shut down Pictorama due to insufficient funds. Unfortunately this also means we are not able to pay out your account balance any further even if you have already requested the pay out. We are so sorry.
Since we cannot wait more days we have to take the servers offline tomorrow (23rd of February).
We still believe in our idea and are optimistic that one day there is a place in the market for Pictorama, but apparently this day has yet to come.
We wish all our existing competitors the strength and best of luck to make it.
Existing clients will not be cashed out. A user on Facebook responded -
This is considered to be a theft. You have stolen our pictures, took profit and will not pay out our account balances!
Life in the world of startups in tough, some survive, some don’t. We wish the entire Pictorama team the very best of luck for their future endeavors.