Phillip Lüpke, an iTunes user downloaded the song “Monkey Drums (Goksel Vancin Remix) by Chase Buch and guess what he got in return? A $13,500 iTunes Gift Card from Apple. Why? Well, it appears that he was the one who downloaded the 25th billion track from iTunes. Today, Apple announced that iTunes has crossed over 25 billion downloads and it is witnessing 15,000 downloads every minute. Yep, every single minute.
It took iTunes 10 years to reach this stage and with continued development and feature additions, it is evident that it still has a long way to go. This number only covers songs downloaded from iTunes. There are over 26 million songs available in 119 countries.
“We are grateful to our users whose passion for music over the past 10 years has made iTunes the number one music retailer in the world,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Averaging over 15,000 songs downloaded per minute, the iTunes Store connects music fans with their favorite artists, including global sensations like Adele and Coldplay and new artists like The Lumineers, on a scale we never imagined possible.”
“In a lot of ways, iTunes has leveled the playing field for musicians. Whether you’re unsigned, indie, major, whatever—it’s the place most people go to buy digital music,” said Wesley Schultz, guitarist and lead vocalist of The Lumineers. “iTunes doesn’t exclude any musicians simply because they’re not yet established or popular.”
Read the entire press release here.