Apple has launched an incredible new TV Ad dubbed “Dream”. The ad focuses on the “Do Not Disturb” feature in iOS which makes sure that while you’re sleeping you do not get disturbed by unwanted calls and messages. In the ad, you’ve got tennis stars Venus and Serena Williams competing against an unknown first person. After a series of awkward Apple ads, this one’s really strong.

“Because disturbing this would just be…wrong.” – :-) What do you think?