This is probably the most versatile interview of newly appointed CEO of Apple – Tim Cook. With one year as Apple CEO, Tim Cook shares his thoughts and experiences on Steve Jobs, Apple TV, iCar, iPhones, iPads, US Based Mac production, Scott Forstall and lots more.
The entire interview by Business Week is a must read. We have posted certain parts of it below –
On Steve Jobs –
I asked him about different scenarios to understand how he wanted to be involved as chairman. He said, “I want to make this clear. I saw what happened when Walt Disney passed away. People looked around, and they kept asking what Walt would have done.” He goes, “The business was paralyzed, and people just sat around in meetings and talked about what Walt would have done.” He goes, “I never want you to ask what I would have done. Just do what’s right.” He was very clear.
On Scott Forstall –
The key in the change that you’re referencing is my deep belief that collaboration is essential for innovation—and I didn’t just start believing that. I’ve always believed that. It’s always been a core belief at Apple. Steve very deeply believed this.So the changes—it’s not a matter of going from no collaboration to collaboration. We have an enormous level of collaboration in Apple, but it’s a matter of taking it to another level… You have to be an A-plus at collaboration. And so the changes that we made get us to a whole new level of collaboration.
Although Tim deviated from the core issue and spoke about a more general topic, it seems obvious that Scott wasn’t collaborating well with the rest of the company which led to his departure from Apple.
On Jony Ive –
I love Jony. He’s an incredible guy, and I have a massive amount of respect for him. What bonds us? We both love Apple. We both want Apple to do great things. We both subscribe to the same principles. We believe in the simple, not the complex. We believe in collaboration. We both view Apple as here to make the best products in the world. So our values are the same.
In a similar fashion, Tim talked about a lot of things. Read the entire interview here.